Any woman seeking to enter the cannabis space should feel confident that they can and will be able to make a positive impact in this incredibly promising industry.
–Grace Kaucic, Bluebird Botanicals
How would you describe yourself and what you do?
I am currently the Senior Communications Manager at Bluebird Botanicals, a hemp CBD manufacturer based in Louisville, Colorado. In my role at Bluebird, I source and produce educational content about hemp, CBD, and cannabis to inform others about how this wonder crop can impact their lives for the better.
When did you get started working with cannabis? What is your vision and mission for your professional cannabis endeavors?
I began my professional career in the cannabis industry first as a freelance writer and then as a digital marketing specialist at Bluebird Botanicals. I joined Bluebird because of its longstanding reputation as an industry leader, particularly because of its commitment to quality and accessibility.
My mission aligns closely with the company’s mission to make cannabis more accessible on every front.
In my job, that particularly relates to education. I spend my days learning about the ins and outs of CBD and cannabis so that I can effectively communicate its potential to others. My vision for my professional cannabis endeavors is to continue crafting messaging and content that informs and empowers without false pretenses.
What is your personal cannabis origin journey?
My personal journey with cannabis began in a very typical, non-glamorous way during my college years. I didn’t really recognize its potential beyond being a hangover-free substitute for alcohol for several years. As I began my professional career in cannabis, I started uncovering the bounty of research on how cannabis positively impacts the body in so many different ways. Moreover, I learned about the versatility of hemp in particular and its potential as a green substitute for so many modern goods including paper, plastic, clothing, fuel, and dozens more.
My perception of the plant has since shifted completely, and I still continue to learn something new every single day!
What is your Superpower?
I parallel parked in a single move once. Other than that, I’d say authentic communication and a commitment to excellence. My passion for my job comes from a deep desire to connect with people wherever they are and share honest messages that can impact their lives for the better. I also believe in giving people the best of the best, which is why I love working at Bluebird so much!
What has been your greatest obstacle in business to date – and how have you overcome it – or are you still working on tackling it?
My greatest obstacle to date has been working around federal regulations and longstanding misconceptions about the cannabis industry. Despite its progression and growing acceptance, many are still stuck in the “Reefer Madness” mentality that all cannabis is the devil’s lettuce. Hemp, in particular, really got thrown under the bus at the start of cannabis prohibition in the 1930s and is still trying to climb out from underneath decades of misguided perceptions. Likewise, with cannabis still federally illegal and CBD still awaiting permanent guidance from the FDA, many newcomers to the industry have questions that we are often unable to answer.
Due to state and federal regulations, CBD manufacturers are unable to make claims that cannabis can treat, cure, or mitigate any disease or ailments – and rightfully so, as we are still awaiting concrete research on how CBD impacts certain diseases. However, there are already bad actors in the industry loosely making broad claims that CBD and cannabis can cure x, y, and z without being able to back up those claims with research.
Many of these companies also mislead customers on the quality of their products and ultimately create a bad reputation for the rest of the companies trying to make a name for themselves. This is a major obstacle for most reputable companies in the industry and one that we are still working to resolve everyday through our communications and business practices. However, every cannabis company that commits to honesty and transparency is helping to fight this worthy fight!
What would you like women to know about entering the Cannabis industry or exploring Cannabis?
The cannabis industry is already filled with brilliant, forward-thinking women and there’s still room for many more. Any woman seeking to enter the cannabis space should feel confident that they can and will be able to make a positive impact in this incredibly promising industry.