Casey Georgeson from Saint Jane said: For all those women thinking of starting their own Cannabis business, do it! We have a very unique opportunity with Cannabis – the potential is there both from a business opportunity, but also with the plant itself.
How would you describe yourself and what you do?
I am a mother to three beautiful girls, entrepreneur, wife, brand creator and beauty junkie! As the founder and CEO of Saint Jane – a small but fast-paced luxury CBD beauty brand – I do it all. I have a small team that I am thankful to work with, but we’re all hands-on deck. On any given day, I’m helping with shipments, answering customer emails, working with our labs, posting on social, meeting w/ current and potential retailers, product training and creating new products.
I’m driven by creating products that help people experience CBD through beauty formulations that support the CBD mission of calming, soothing and detoxifying the skin. My background is in beauty and wine development, and I have always wanted to create my own brand. I passionately believe in the wellness benefits of CBD for the skin, and the inspiring ways it has transformed people’s lives.
When did you get started working with cannabis? What is your vision and mission for your professional cannabis endeavors?
It was when California legalized cannabis. I’d read a few articles highlighting the amazing benefits of CBD and it piqued my curiosity. I went to a San Francisco dispensary to learn about CBD and its benefits in skincare. I have a long history in beauty and have worked for both Sephora and Kendo. I developed brands like Marc Jacobs, Elizabeth and James and Kat von D, so my interest in ingredients and formulas runs deep.
About a year later, and after lots of research, I launched Saint Jane. CBD is at the core of everything we do. Our products are rooted in the CBD wellness mission, and I passionately believe in its powerful ability to improve the skin That intersection between luxury, wellness and CBD is my vision for Saint Jane.
My mission is to spread the word about this healing botanical, while creating efficacious, best in class, clean products. CBD is a powerful wellness molecule with more antioxidants and micronutrients than both Vitamin C and E.
We’re just at the beginning of understanding CBD’s powerful benefits.
Saint Jane was an actual Saint who was anointed into sainthood for healing women, specifically women society abandoned like the very old, the sick and unwed mothers. The brand’s ethos is inspired by her deep dedication to healing and changing lives.
What is your personal cannabis origin journey?
My origin story goes back to my great-grandmother, who was a mail order bride from Italy and a very early female entrepreneur. Thanks to her determination and hutzpah – two popular and well-known wineries were started, Franzia and Gallo. She went into what is today known as Bank of America and applied for a $5000 loan which she got, and then she promptly divided that sum between her son who took the money to start Franzia Vineyards and her son-in-law who used his funds to start Gallo Vineyards. And, this was right around the time of Prohibition and Great Depression – so not the best time to start making wine!
While I never had the opportunity to meet my great-grandmother, her passion and fearlessness have always guided me, especially as I founded Saint Jane.
What is your Superpower?
I’d probably say multi-tasking. Ever since my time as a TV Producer for CNN early in my career, I’ve been able to tackle a couple of tasks at the same time. Saint Jane has taught me this given how much I check off the list in a given day.
I also have learned that I have an ability to stay calm in chaos. The crazier things get, the clearer it is to me to stay centered. It takes a toll right around bedtime when I can’t turn it off to fall asleep (and I dream about product development and our retail partners), but maybe that means I’m productive while I sleep?
I also love to involve the girls in the projects when I can. It makes me feel like I’m providing teaching moments while also being productive with the business.
What has been your greatest obstacle in business to date – and how have you overcome it – or are you still working on tackling it?
Marketing is an essential part of any business plan, but as a CBD brand, we have not been able to use the marketing tools that non-CBD beauty brands traditionally use – like advertising. We have historically not been green lit to advertise via Instagram, Facebook or Google. So, that means that we’ve relied on our retail partners and the media to get our name and products out there.
Eight months into the business – we’re still dealing with these issues. Despite these challenges, it has forced us to think out of the box, which in the end has only made the brand stronger.
What would you like women to know about entering the Cannabis industry or exploring Cannabis?
I have met so many inspiring, creative and powerful women in the cannabis space already, but we need more! What I have come to cherish about this industry is that there is a real sense of community. Likely because we are all facing similar issues.
For all those women thinking of starting their own Cannabis business, do it! We have a very unique opportunity with Cannabis – the potential is there both from a business opportunity, but also with the plant itself, and we are just at the beginning of understanding its powerful benefits. It’s not always easy, challenges are everywhere, but they make the journey worth it.
Connect with Casey Georgeson:
Want to learn more about Cannabis and CBD for Health and Wellness? Join Ellementa!
Want to be profiled on HerCannaLife.com? Get in Touch!