AC Braddock said: “The business world needs us to solidify modern business practices. We need to push for more mission-driven, women-run companies and support them with our purchases.”
Describe yourself and what you do.
As CEO of Eden Labs, I have had the unique opportunity to help build a business as well as a brand new industry based in health and wellness through healthy extraction methodologies. The more educated people are about where consumables are grown and processed, the better off we are environmentally and socially. I have been very politically active in this pursuit as well because the use and access to plant-based medicines is a political issue, not a scientific one.
When did you get started working with cannabis? What is your vision for your professional cannabis endeavors?
Eden Labs is celebrating our 25th year in Cannabis, but I was not actively involved until about 2006. My vision is to bring all of the benefits cannabis offers our world into other health and wellness industries. Cannabis brings a focus on medicinal, nutritional, and lifestyle use of plants. It is also deeply ingrained in social justice, racial discrimination, gender discrimination, faults in our medical system, environmental concerns, pesticides in other industries (particularly food), and so many more topics that make our world a healthier, kinder, place.
What is your personal cannabis origin story?
I began my path looking to get into nutrition and health and wellness to help overly stressed executives find healthy ways to take care of themselves. Type A personalities need help in creating healthy space for themselves. During this process, I met Fritz Chess who was deep into the extraction of medicinal botanicals. What he was doing was very exciting, and when he asked me to come run the company in 2006 I said, “no.” I felt a need to complete the projects I currently had and waited until 2008 to agree to come on board. It’s been quite an adventure since in developing avenues to secure political strength through botanical science and the Endocannabinoid system.
What is your Superpower?
The feedback I get is that I inspire from a strategic level. I can identify and simplify paths of action where others only see chaos or the current state of affairs. I guess that sounds like a vision superpower.
What has been your greatest obstacle in this industry or with your business to date?
My greatest obstacle has been myself. Not acting on my intuition and speaking my truth. A manifestation of this was beginning to speak publicly as an introvert. That has been a tough road and has taken about seven years to find some level of comfort. Three things helped me overcome this: doing it over and over again, passion about the topic, and supportive feedback from my peers. After many years, I have begun to own my influence as an integral part of my intention. It feels nice. I am grateful.
“I have been very politically active in this pursuit as well because the use and access to plant-based medicines is a political issue, not a scientific one.”
What is your advice for women in the cannabis industry?
Find the right investors. Men get $58M in investment dollars compared to women who only get $1M, across all industries. Its total BS considering it is well documented that companies with women in c-suite positions and/or on the Board of Directors are more successful and that women who run companies spend their investment dollars more conservatively. The business world needs us to solidify modern business practices. We need to push for more mission-driven, women-run companies and support them with our purchases. We absolutely must make sure we are actively lifting each other up at every opportunity.
Connect with AC Braddock:
Instagram: @edenlabs, @Braddockac