“I want to encourage other women to go after their dreams and put themselves out there, even though it can feel difficult at times. To me, it doesn’t matter if you’re a man or a women, as long as you show integrity, authenticity, and respect.”
Describe yourself and what you do.
A passionate cannabis entrepreneur who is trying to help make the world a better place.
What inspired you to start your company?
In the past, I personally used cannabis for several years to help alleviate symptoms of anxiety and depression. I saw the harm created by the war on drugs and wanted to use my background and education to help professionalize the industry and create beautiful products for consumers. The tax money raised from cannabis businesses should be used to help communities that were disproportionately affected by the war on drugs.
What is your origin story for your canna business?
Growing up in France, I remember going to boulangeries and pâtisseries after school for 4pm goûter. When my family moved to Paris, my education in luxury truly began. My mom would take me to the Opéras Bastille and Garnier to hear the finest music and the musées du Louvre and d’Orsay to see the finest art. But above all, I craved the food. Ladurée, Lenôtre, and Dalloyau could see me admiring their windows regularly. Developing your palette was an essential part of a young Parisian’s education.
Around this time I remember visiting Amsterdam where my father worked, and seeing the benefits of an environment where cannabis was legal.
Moving back to the US after receiving my master in Finance, I became an Investment Banker in New York, and in 2012 I moved to California as a Venture Capitalist to learn how to build a business. These experiences gave me the inspiration and skillset to pursue my lifelong dream of starting Madame Munchie. The business had only one client when the box of five macarons won the High Times Cannabis Cup. After that, the client count quickly grew to over 50 dispensaries in California.
What is your Superpower?
What has been your greatest obstacle in this industry or with your business to date, and how have you overcome it?
Funding a plant-touching cannabis business is no easy feat. I invested my own money into this business, and I’m extremely grateful to my investors, who early on believed in my vision of a luxury edible brand.
The permitting process in the post prop 64 era created a new set of challenges. I had to momentarily pause the day-to-day business operations to focus on obtaining the new licenses introduced by prop 64. I now have three state licenses and am ready to relaunch.
Every problem is an opportunity, and I took this time to relocate to a bigger market (Los Angeles), learn new skills, and create new products: Madame Munchie now offers Pate de Fruits (the French luxury version of gummies, made with real fruit), Prerolls (under the brand name Fleur) with farm fresh cannabis from my outdoor cultivation farm in Mendocino county, and of course the famous award-winning French macarons (in a variety box of five flavors).
I am so grateful to everyone who has expressed love for the Madame Munchie products; their encouragement strengthens my motivation to pursue this path.
What is your vision for women in this industry?
There are many amazing women powering this industry, but most of the CEOs and investors are men. The vast majority of funding goes to companies founded by men; the women fighting to change these statistics are pioneers and inspirational. I want to encourage other women to go after their dreams and put themselves out there, even though it can feel difficult at times. To me, it doesn’t matter if you’re a man or a women, as long as you show integrity, authenticity, and respect.