Her Canna Q&A with Margaret Brodie, Rubicon Organics

 

Margaret Brodie said: “The Cannabis industry is an equal opportunity space for women, which cannot be said for all industries.”

Describe yourself and what you do.

I am high energy and live my life in two speeds: stop (aka sleep) and GO. My first thought upon waking is, “I get to go to work today.” I am grateful for the privilege of loving what I do and who I do it with. I am fierce about building and protecting the team that makes Rubicon Organics what it is today. While my title is Chief Financial Officer, my day-to-day is bringing order to chaos, reacting to the speed at which the industry is developing while always focusing on execution and results to make sure we deliver on our business plan.

When did you get started working with cannabis? What is your vision for your professional cannabis endeavors?

It all started in 2015 when one of our shareholders suggested that I become CFO at Rubicon Organics alongside CEO and Co-Founder, Jesse McConnell. At that time professionals were not entering the cannabis sector, so entertaining this opportunity was definitely forging a new path. I truly believed in Jesse’s vision for Rubicon Organics so I took the leap and haven’t looked back since.

Margaret Brodie Rubicon Organics 2

What is your vision and mission for your professional cannabis endeavors?

My vision is to build a business to be proud of, one that employs wonderful and talented individuals, delivers a safe organic product that consumers love, and returns high value to our shareholders. I am here to help build a product and business that I truly believe in. My mission is to deliver a certified organic product at scale – emphasis on “at scale,” as there are not many organic producers that can accomplish this mission.

What is your personal cannabis origin story?

My tenure at KPMG and as CFO at several public companies set the stage for me to enter in to a whole new industry. While I had nearly two decades of experience, I was truly looking to bring that expertise to an industry and company with aligned values that I could be truly passionate about. Enter Rubicon Organics, which delivers super-premium organic cannabis.

What is your Superpower?

Resiliency and agility. I believe resiliency is a muscle. It doesn’t develop without the opportunity to overcome significant personal and professional challenges, and I have had my fair share in both areas of my life. Agility is a by-product of resiliency; I have developed the ability to “tuck and roll” through change, which is much needed in this industry (and life in general!).

Margaret Brodie Rubicon Organics 3

What has been your greatest obstacle in this industry or with your business to date?

My Imposter Syndrome. There, I said it. People are usually surprised when I say this as I was taught at a young age by my father to take a deep breath, put my shoulders back, stand up straight, and to go for it. Based on this, it usually appears that I am much more confident than I actually am. In fact, some of my early feedback at my first proper job was that I appeared over-confident, and this always surprised me. That is the thing with Imposter Syndrome, some of the most highly influential and successful individuals are plagued by it and it actually drives them to do better in all areas of life. That being said, I work hard to overcome it by going to the people and places that make me feel grounded, which include my family (including my dog Rosie!), regular exercise, deep restful sleep, and then back to work. Lather. Rinse. Repeat.

I believe resiliency is a muscle. It doesn’t develop without the opportunity to overcome significant personal and professional challenges, and I have had my fair share in both areas of my life.”

What is your advice for women in the cannabis industry?

The Cannabis industry is an equal opportunity space for women, which cannot be said for all industries. Women can truly work and excel in every vertical and will have the opportunity to have significant impact. Our voices are being heard and there will continue to be amazing opportunities for women to grow their professional lives within this emerging industry. I believe women will influence everything from what is in the shopping cart of consumers at the cannabis store, uses and form factors of cannabis, and the way that the new companies are being run. It is an exciting time. #womenofweed

To transition your career into the Cannabis industry you don’t need to be a major consumer of the product, however it helps if you are proud to be associated with cannabis and believe in the health benefits and good times associated with consuming the product. As the prohibition was recently lifted, you will need to be comfortable taking on the role of “educator” as everyone will want to talk to you about what you know. We want everyone on our team to be proud of what we do and the products we deliver.

Connect with Margaret Brodie:

Website: rubiconorganics.com

Instagram: @Rubiconorganics

Twitter: @RubiconOrganics

Facebook: @RubiconOrganics

Attend Ellementa Cannabis Wellness Gatherings for Women in Your City

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