Nurit Raphael said: “We need more female cannabis leaders, and you can be her. It won’t be easy, but it will be well worth it.”
Describe yourself and what you do.
I’ve never been good at describing myself but here we go: I would describe myself as curious, affectionate, and very indecisive. I own ONA.life, a cannabis concierge established to deliver the highest grade quality strain, edibles, and cannabis products to suit your needs. ONA is paving a new culture for the responsible use of cannabis. We are based in Marin County + San Francisco.
When did you get started working with cannabis? What is your vision for your professional cannabis endeavors?
In 2014, I took a leap of faith and left a career in VFX Post Production to enter the cannabis industry. I’ve never looked back and couldn’t be more proud of what I’ve created. My vision for ONA started similar to how Sarah Blakey started Spanx. l created ONA around my own personal needs. I wanted a cannabis experience that wasn’t available, so I created it. The ONA experience is filled with education on each product available and the products available are fashion-forward in branding, which complements my lifestyle. The mission was to bring cannabis to the mainstream and to eliminate the “stoner” stereotype. I can proudly say we are accomplishing that today! ONA host’s event’s throughout the year that combine health, wellness + cannabis. Elevate + Flow, partnered with Geyser Peak Ranch, is our signature event that does so (picture below).
What is your personal cannabis origin story?
My cannabis story starts in high school when I got my wisdom teeth pulled out. My mother flushed the doctor prescribed opioids down the toilet and instead fed me cannabis oil. This was my first introduction to cannabis as medicine. Later in high school, when everyone was drinking at all the parties, I couldn’t keep up so I would smoke recreationally. I love that at a young age I knew it could be used medically and recreationally. In 2014, when Colorado legalized, I knew California would be next and I wanted to be a part of this incredible movement. I was most afraid of the legal landscape in cannabis, I was lucky enough to get hired by Shabnam Malek at Brand + Branch LLP, which allowed me to learn all the in’s and outs of Prop 215, and then launched ONA from there.
What is your Superpower?
What has been your greatest obstacle in this industry or with your business to date?
The obstacles in the cannabis industry are endless, including simple business needs like banking and advertising. I would say the biggest obstacle to date was getting our local license and state license so we could continue operating under the regulated market. I had to personally lobby each and every city in Marin County asking them to license cannabis companies. The City of San Rafael was the only city that actively moved the ball forward on opening the ordinance and because of that ONA was one of five deliveries in the entire state of CA to get legal on Jan 1st, 2018. We are now in the process of getting our annual license and continue to comply with all the new laws that come our way.
“The mission was to bring cannabis to the mainstream and to eliminate the ‘stoner’ stereotype.”
What is your advice for women in the cannabis industry?
I would tell them we need you. We need more female cannabis leaders and you can be her. It won’t be easy but it will be well worth it. The cannabis industry is filled with so many different opportunities, and you only live once, so jump and do it.
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