Her Canna Q&A with Pam Lane, So Hum Royal

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 Pam Lane said: “Many women are natural healers, and good at business too. There is an important and critical place for you in this industry, so don’t let others tell you there is not.”

Describe yourself and what you do.

My job with So Hum Royal is multifaceted. On the one hand I help on the farm and am half owner of the farm property, 42 acres in rural Humboldt County. Besides that, I do a lot of paperwork for the company to keep the farm compliant and following best practices. We have lived on our farm for over 20 years and are stewards of the land. We didn’t move there to get rich, but to make a lifestyle change that suited our family. The other main part, and it’s the creative part of my role with SO Hum Royal, is that I make salves, bath bombs, topical body oils, and tinctures.  

When did you get started working with cannabis? What is your vision for your professional cannabis endeavors?

I got very serious about developing my products for more than just friends in 2015. I want to manufacture my Panacea Healing Salve and Bliss Bomb Bath Fizzes and have them distributed to fine dispensaries all over the state first. Then up the production to meet the demand. Once that has stabilized, I would like to also manufacture my massage oil and lip balm. I am committed to helping heal others with the aches and pains I have been able to remedy with my products.

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What is your personal cannabis origin story?

I began working with cannabis unofficially about 37 years ago when I moved to my property in Honeydew, Humboldt County, California. I had a career in education for 30+ years. First as a teacher for 14 years in Honeydew and later as a school administrator for the same district in five counties of Charter School. I waited till I took an early retirement in education to pursue my hobby of healing with cannabis. 

What is your Superpower?

Perseverance.

What has been your greatest obstacle in this industry or with your business to date?

Finding a place to manufacture my product, and then getting the contract in line so I am not just giving my product to the manufacturer and distributor and finding there is not enough for me to even break even in my endeavors. I am close to having that straight with the manufacturer, but have yet to reach a decent agreement with a distributor.

We have lived on our farm for over 20 years and are stewards of the land. We didn’t move there to get rich, but to make a lifestyle change that suited our family.”

What is your advice for women in the cannabis industry?

Do it!  Many women are natural healers, and good at business too. There is an important and critical place for you in this industry, so don’t let others tell you there is not.

Connect with Pam Lane:

Website: sohumroyal.com

Instagram: @sohumroyal

Facebook: @sohumroyal

Attend Ellementa Cannabis Wellness Gatherings for Women in Your City

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