Amber Bacca said: “I’m constantly working on creating innovative solutions that break the status quo.”
Describe yourself and what you do.
It’s always strange to admit this, but my passion is compliance. It’s something I can really sink my teeth into and since I learn so much every day, it keeps me challenged. I spend most of my time assisting licensed businesses and their employees. When I’m not consulting and training, I’m typically hiking with my puppy and dreaming up solutions for the industry.
When did you get started working with cannabis? What is your vision for your professional cannabis endeavors?
I began my journey in the industry almost nine years ago. After over six years on the frontlines, mostly running dispensaries, and over two years consulting and training, it’s become clear to me that there’s a bit of a disconnect when it comes to compliance. My mission is to develop compliance and workflow solutions for the industry that are affordable and time-effective. I know how challenging it is to work in a licensed business, how little time there is to get everything done, and how expensive it can be to hire outside companies to assist with compliance. I’m constantly working on creating innovative solutions that break the status quo.
What is your personal cannabis origin story?
I graduated with an M.A. in 2010 and had a difficult time finding work in Denver related to my degree. A friend of mine had recently picked up some work as a trimmer and made the connection for me. The industry wasn’t nearly as regulated back then and was very different. I actually lived in a tent off and on over the winter on the property and trimmed about 14 hours per day. One thing led to another and I found a few more trimming jobs, then I was hired as a courier for the first company of its kind, after which I spent over four years managing dispensaries. I’ve been consulting and training for the past couple of years now and I finally launched my own company in July of 2018.
What is your Superpower?
I spent years studying permaculture and one important teaching stuck with me: there are no problems, only solutions. I spend as much time as I can listening to and discussing the challenges that industry members face when trying to keep up with compliance, and I typically leave those conversations with my mind full of solutions. The challenge now is figuring out how to get it all out there as quickly as possible.
What has been your greatest obstacle in this industry or with your business to date?
Unfortunately, I’ve found myself in a few sticky situations after trusting other industry members more than I should have. As uncomfortable and costly as those situations have been, I’ve learned so many important lessons about how to identify and surround myself with others who live a life of integrity and how important it is to implement strong business practices such as ensuring that the proper legal tools are always in place before getting involved with others. I’m honestly thankful for those experiences, as they’ve made me a much stronger and more responsible business owner.
I spent years studying permaculture and one important teaching stuck with me: there are no problems, only solutions.
What is your advice for women in the cannabis industry?
My vision for women in this industry is for us to continue to support and lift each other up so we can find ourselves doing what we’re passionate about. There is so much more opportunity in the industry now than there used to be in the sense that women can build beautiful businesses, products, and services based on creative ideas that allow them to find a niche to fill. I hope this trend continues, and I can only imagine the endless possibilities.
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