Sarah Remesch said:
“We are lucky to be able to lean on each other and lead the way in cannabis and be the main voice – a strong voice – to be heard.”
Describe yourself and what you do.
I’ve been working in social and digital media space for the better half of 10 years, prior to Facebook and Instagram being relevant. I started 270M as a consultancy and we’ve grown to having a plethora of clients in the luxury lifestyle and cannabis space truly in the last three years. Our primary focus is on campaign development, creative content, and branding. We help our clients get in-front of potential buyers, consumers, and advocates.
In 2017, I developed Viride, an online destination for cannabis enthusiasts at any stage in their journey to learn more about the cannabis lifestyle, discover interesting provisions, and tune-in for interesting happenings in arts and music. We recently branched into spirits as well and are excited to see where the intersection of both industries take us. This year, I launched my line of New Highs CBD products to customers across the U.S.
When did you get started working with cannabis?
I started in the cannabis industry a few years ago through a partnership with Women Grow NYC. At that time I was speaking about where cannabis was headed relative to social media. As cannabis grows, we continue to see many barriers for business owners and one of the perks of working with these professionals is to help them disrupt the industry both medicinally and recreationally.
When Every heroine has an origin story. What is your cannabis origin story?
Oddly enough, my journey in cannabis was not a positive one and landed me in some hot water to say the least. A draw I have to the industry is that we are taking something simple that is wildly regulated and working to provide it to a mass market. As contributors, we are shaping the story of what will be a household product in years to come and that is unique. I saw the opportunity and more importantly the community forming around cannabis and I was not going to let it pass me by. Coming from the male-dominated media industry into cannabis has been a refreshing change and I’m hungry for more.
What is your Superpower?
Agility. Early on, I realized that I could be creative and tactical as a marketer. This allows me to strategize at both levels, respond, and adapt to complex needs on the fly while still managing to connect all the pieces.
What has been your greatest obstacle in this industry or with your business to date?
Pivoting to ever-changing regulations is difficult, but drives us to become creative. This is an obstacle that will continue to show itself and it will take all of us working together to overcome. We take small steps and we are lucky enough to work with partners who are willing to take risks with us.
As cannabis grows, we continue to see many barriers for business owners and one of the perks of working with these professionals is to help them disrupt the industry both medicinally and recreationally.
What is your advice for women in the cannabis industry?
Supporting, working together, and growing this industry as an inclusive not competitive group. We are lucky to be able to lean on each other and lead the way in cannabis and be the main voice – a strong voice – to be heard. As women our emotions can be put forth here, we can tell our stories, some of which are difficult and others that are uplifting, but through cannabis we have a voice.
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