Her Canna Q&A with Nikki Furrer, Author, A Woman’s Guide to Cannabis: Using Marijuana to Feel Better, Look Better, Sleep Better—and Get High Like a Lady

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Ellementa is partnering all January with Workman Publishing (@workmanpub) to share A Woman’s Guide to Cannabis by Nikki Furrer (@gethighlikealady), a handbook demystifying the world of cannabis, whether it’s being used for pain relief, a moment of calm, or sheer enjoyment. Join us at an Ellementa Women’s Wellness Gathering for empowering knowledge & conversation! Book giveaways in select markets.

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Nikki Furrer said: “It’s a brand-new industry, which means there are many opportunities for new ideas, new business models, and new products. But the cannabis industry is also desperate for experienced professionals from other industries, who can bring their best practices to the cannabis party.”

Describe yourself and what you do.

I am a lawyer, consultant, writer, and entrepreneur. I am the author of A Woman’s Guide to Cannabis: Using Marijuana to Feel Better, Look Better, Sleep Better—and Get High Like a Lady

Before I started working in cannabis, I owned an independent bookstore, so when someone asks me where they can learn more about a topic, I always answer with a book recommendation. I couldn’t find a book that focused on the beginner dispensary customer, so I wrote one. 

I am also the CEO and founder of Fleur, and right now we are in the process of applying for licenses to cultivate, process, and dispense cannabis in St. Louis, Missouri. Fleur is a socially responsible company that focuses on cannabis products for women.

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What is your vision for your professional cannabis endeavors?

When I closed the bookstore, I was desperate for a new adventure, so I packed up and moved to the mountains of Colorado. I wanted to learn as much as I could about the business of cannabis, so I worked everywhere from large-scale productions to boutique dispensaries. I studied their business models, production processes, and inventory management. I started consulting on license applications and working in new states, developing product lines and getting new cannabis companies to market, and now I FINALLY get to own and run my very own cannabis company, in my hometown, with my branding and product development. I’ve been waiting years for this. 

Fleur’s mission statement is “Make Women Happy.” 

My goal is to make everyone appreciate 1:1 THC/CBD strains as much as I do. 

What is your personal cannabis origin story?

When I moved to Denver, I got my patient card and went shopping for the high-CBD weed I’d heard about on CNN. But I couldn’t find any in the dispensaries. “We’re growing it now,” they’d tell me. Eventually, I found some Harlequin, with around 8% THC and CBD, and when I took it home and smoked it, my depression immediately lifted. I didn’t know how severe my depression was until it dissolved. I thought it was a permanent part of my personality. I’ve been smoking high-THC strains since college, but it wasn’t until I discovered 1:1 THC/CBD strains that I truly fell in love with cannabis. 

What is your Superpower?

Aging. I love getting older. I feel smarter and more powerful. Late bloomers struggle in their twenties, and I certainly did that, but middle age is when those late bloomers finally get a chance to shine. 

What has been your greatest obstacle in this industry or with your business to date?

For the last few years, I’ve been working in brand-new markets and pre-licensing, and I spend a lot of time waiting. Waiting for laws, waiting for licenses, waiting for new forms to be created. I had to develop patience, because when you’re waiting on the state to do something, you need a lot of patience. 

And men can be an obstacle. They aren’t used to working twice as hard for half as much, so they sometimes struggle to keep up. 

My goal is to make everyone appreciate 1:1 THC/CBD strains as much as I do. 

What is your advice for women in the cannabis industry?

Cannabis is exactly like tomatoes. If you want to get into the tomato industry, you can grow them, sell them, or make marinara sauce. You can sell heirloom tomatoes or industrial tomatoes. The tomato industry needs lawyers; accountants; copywriters; insurance, sales, marketing people; and operations managers. Someone needs to design new ketchup bottles, and someone else needs to lobby Congress on behalf of the tomato industry. 

Cannabis needs all of these people, too. It’s a brand-new industry, which means there are many opportunities for new ideas, new business models, and new products. But the cannabis industry is also desperate for experienced professionals from other industries, who can bring their best practices to the cannabis party.

If you want to make a name for yourself, and make a lot of money, you need to find a problem and solve it. Use your skill set—your particular education, work experience, and passion—and solve a problem that no one else can solve. I know books, so I wrote a book. Other people know how to make something cheaper or easier. Fix the credit card–processing problem. Find a way for cannabis companies to lower their insurance premiums. Then work until you drop, and then work some more.  

Connect with Nikki Furrer:

Twitter: @GetHighLikeaLady

Website: gethighlikealady.com

Attend Ellementa Cannabis Wellness Gatherings for Women in Your City

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