Cristina Espiritu said:
“Being in the cannabis industry is exciting– you feel like you are in the forefront of something truly big and amazing!“
Describe yourself and what you do.
I am the founder of 420 Foodie Club, a thriving community and resource for people who would like to learn more about cannabis cuisine. We are a definitive space for everything related to cannabis cuisine, including events, seminars, interviews and bios of top cannabis chefs and, of course, delicious recipes of cannabis dishes and desserts.
What is your vision for your professional cannabis endeavors?
I have always been interested in food and the culture and history behind it. I grew up in the Philippines, where gathering around the kitchen table and eating a meal together is a way to foster connection and communication between family and friends. Cannabis cuisine fascinates me because it is creative and new, and it really is the “wild west” of modern cuisine. Gathering around a cannabis meal engages (and heightens) all the senses and therefore sparks interesting debate, conversation, and communication.
Furthermore, I started working with cannabis because of a friend who was dealing with a chronic illness. She was not interested in smoking it and she wanted another option than taking a tincture sublingually. She wanted to delve into edibles and since I love to cook, I wanted to learn how to create some healthy infused dishes for her.
With a desire to take the entire scope of the cannabis cuisine concept to a new level, I began doing some research on the internet on cannabis cuisine as well as cannabis chefs, events, recipes and directories. I was amazed to find nothing substantial. So I decided to create a site myself and what evolved was 420 Foodie Club.
What is your personal cannabis origin story?
I was diagnosed with pancreatitis several years ago, and struggled to find ways to manage my pain effectively. After trying many things (both prescription and over-the-counter drugs) and realizing that they either didn’t work or the symptoms were worse than the pain itself, I tried CBD through the urging of a friend.
The first time I realized that CBD works for me was an eye-opener. The feeling that there is something out there- another alternative, and something that works to boot, is an empowering feeling. This feeling is something I want to share with the world.
What is your Superpower?
I have an innate curiosity about my environment and my community. I am always exploring new things (whether it’s a new place, new recipe, new culture) and learning new ideas.
What has been your greatest obstacle in this industry or with your business to date?
My greatest obstacle to date has been the lack of time. Aside from 420 Foodie Club, I also work in the finance industry, and balancing both is a challenge. I have to step back and prioritize what to do first-and as someone with a Type A personality, I want to do it all, right here, right now. I’m learning to cope with it by being forgiving with myself and quieting the negative self-talk which happens when you feel like you haven’t done enough and should be doing more.
The first time I realized that CBD works for me was an eye-opener.
What is your advice for women in the cannabis industry?
I envision an industry where women can collaborate and play on each other’s strengths. No wo(man) is truly an island, and together we can be stronger.
Being in the cannabis industry is exciting– you feel like you are in the forefront of something truly big and amazing. This must have been what people felt in the beginning of the internet boom! Everything is like this shiny object waiting to be explored. Before starting anything, I advise one to take a step back and examine where your interests truly lie and what you truly want to do. Being an entrepreneur is like running a marathon, and you want to pick something that you’ll still be interested in 5 years from now.
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