Her Canna Q&A: Wendy Pagaduan, Clean Coconut Skincare & Wellness

Wendy Pagaduan of Clean Coconut said:

“I am a nurse on a mission to make an impact on the cannabis community at large.”

Describe yourself and what you do.

I will start by saying, I am my own best customer. I wasn’t always a believer in cannabis. Like many, I grew up saying no to drugs. I also had my share of family involvement with alcohol and drug addiction. This compounded my resistance to being on the cannabis bandwagon.

As I began to develop and refine my product line, I stumbled on CBD oil. During this research period, it opened a whole new attitude toward cannabis altogether. After I got some base knowledge of CBD oil, I felt a bit ripped off! I felt so misinformed. I was a bit mad about it. As a registered nurse, what I was most pissed off about was, had I had this information earlier in my career, my impact on patients would have been so much more.

I refocused my angry energy and became more determined than ever to learn all I could learn about this amazing plant, and figured out how to use it in my product line. In the next phase of my entrepreneurial journey, I would like figure out how to become a CBD Educator & Advocate.

I am a nurse on a mission to make an impact on the cannabis community at large. I feel my product line is only dipping my toes in the water. I am pumped at the thought of whatever else I can give to this amazing community.

What is your vision for your professional cannabis endeavors?

My journey started last year when I was finalizing my product formulations, I stumbled on CBD and what seemed to be an endless list of health benefits. As I researched and learned more about CBD, I soon realized that CBD + Coconut Oil are a marriage made in heaven. Once I understood the absorption rate of CBD in coconut oil and all the health benefits associated with both ingredients, I had to have this powerful natural ingredient in my topical product line.

My vision is to become an advocate and educator immersed in the cannabis community. I am determine to break the stigma of cannabis and create a safe nonjudgemental place and a better understanding about the health benefits that Cannabis has to offer. I want to help those embarrassed by skin conditions, fighting pain, anxiety, addiction and the long list of things cannabis is quite capable of healing. And finally, find a way for everyone to have affordable access to products.

What is your personal cannabis origin story?

I created my skincare line because I was tired of the topical prescriptions that my physicians were giving me to combat Eczema & Keratosis Pilaris. These prescriptions were costly and most didn’t work and sometimes made my symptoms worse.

This frustration drove me to use my nursing roots and do an enormous amount of research on natural remedies. This led me down the path to completing my Aromatherapy certification and ultimately developing the product line I have today.

In addition to that, I had an injury from when I was working as a nurse that left me with chronic back and hip pain issues. I was using a lot of over the counter pain relievers to get through the pain. I knew that there are dangers and side effects from using over the counter medications long term.  I had to find an alternative.  I developed version 1 essential oil only topical pain cream. Then I discovered CBD Oil, and it was a true game changer. I did a re-launch at Denver Flea in August 2017 and had my most successful event since opening Clean Coconut. And, mind you, it was a rough event. We had rain and lighting, we were evacuated twice because of the weather, and the expected customer turn out was not even near what was expected.

When you administer medication as a nurse and look at response time, it is usually pretty slow unless you are giving IV medications. So as a nurse, observing the customer response was interesting to say the least. My initial feeling was…. “nothing works this fast” and “This must be all in the customers head” or it’s a placebo effect. And one after another, the response was the same. I started to pay closer attention when using it myself to see how rapid the results for pain relief. It was truly eye opening.

What is your Superpower?

My Superpower is my ability to be agile and adapt to change quickly. In this ever changing world of cannabis, this comes in handy.

I believe women are the future of the cannabis industry. And we have the unique opportunity to grow and support one another through this world of healing.

What has been your greatest obstacle in this industry or with your business to date?

I have found sometimes my biggest obstacle is me. When out of my element, I am very shy. I really have to work at being outgoing and reaching out to strangers . Some of the business obstacles are growing a business in a world where you can’t buy ad space on mainstream platforms. Having to create ways to grow organically (old school word of mouth) and build and foster new relationships in an electronic world and search and meet like-minded people has been been a challenge, to say the least.

One of the bigger obstacles has been learning the rules and regulations around CBD, Hemp and Cannabis in general. Trying to decipher accurate information on the internet isn’t always easy and neither is locating reliable sources of information when the state information around CBD & Hemp is written so vague. I found it much easier to navigate the marijuana regulation space because the rules were a bit more black and white.

I still run into new obstacles every day. I am setting my shyness aside, and I have begun by trying to surround myself with individuals within the industry that are willing to mentor, support and collaborate with one another.

And just when you think you’ve got everything under control, our payment system has been shut down by our website host twice. And now, I’m navigating, locating and installing another alternative system.

What is your advice for women in the cannabis industry?

Entering into this industry isn’t for the faint at heart. You can’t be offended by people who don’t understand that they have been taught inaccurate information for most of their lives. Be willing to educate them with current information. Give them the tools and time to absorb the information. Sometimes it takes them time to come back and ask more questions. Be there willing to shape and share this new world. This won’t be your fastest conversion, but it will be one hell of a rewarding one.

Since women are usually the decision makers of the household when it comes to caregiving and health, my hope is that we get more women willing to put in some heavy lifting and wanting to juggle family life to enter the cannabis entrepreneurial space. If you are one of these women, be prepared for one hell of a rollercoaster ride. And things can change in a minute. If you don’t do change very well, you may want to reconsider. This world can change daily. You have to be on your toes.

I believe women are the future of the cannabis industry. And we have the unique opportunity to grow and support one another through this world of healing.

Something that I have to remind myself of often: “When you feel like quitting, remind yourself why you started.” – -Unknown

Connect with Wendy Pagaduan:

WEBSITE:  http://cleancoconut.com/

Instagram: http://instagram.com/cleancoconutskincare

Facebook: http://facebook.com/cleancoconutskincare

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