Her Canna Q&A with Lauren Miele, KushKards

Lauren Miele said:

“My advice for women entering the cannabis industry is to come in strong, confident and rep that inner Girl Power. It will pay off in the long run.”

Describe yourself and what you do.

I’m fun, spunky, humble, self-determined, a hard worker, and someone who can often make you laugh. I try to think of all the positives before the negatives. I enjoy time with friends and family because who would we be without them? I put others before myself and I cannot wait for birthdays or special occasions because I love thinking of a good surprise or simply putting together gifts.

I enjoy meeting new people and have often been told I am very memorable. When the sky’s the limit, it’s hard not to be yourself! I also believe in all things girl power and love connecting with other like minded females. There’s nothing more thrilling than completing a project with another woman-owned business and watching it unfold exactly as planned.

What is your vision for your professional cannabis endeavors?

I started working with cannabis around 2013 when the high-dea of KushKards was born. My vision for my professional endeavors in the cannabis industry is to merge the stationery lovers and the marijuana connoisseurs and make both parties enjoy gifting the gift that keeps on giving.

My mission is to help change the stigma with a simple greeting card.

By taking a normal everyday tradition that has been around since the 1940s and updating it with the addition of cannabis, I’ve created the ultimate gift many would like to receive. And now, I’m offering Stoner Stationery! The “HighDea Notepad” is perfect for jotting down amazing ideas when elevated. The “Before You Forget Post It” because too many ideas are forgotten and the “Smoke More Write More Pen” because we like to encourage to do so. Handwritten notes with a toke!

What is your personal cannabis origin story?

I got started on my path with cannabis when the idea of KushKards was born. With not too many options on how to gift cannabis back in New York, I thought it would be a great idea to create a card for that purpose. It all started with custom handmade cards with blunts, rolled and sewed in the form of initials and letters.

That  special touch could not have been more special. With nothing else like it out here, I went full force in creating a collection that catered to both men and women and for multiple occasions. The best ones are the “Just Because” cards because why not get gifted and lifted!

What is your Superpower?

My out-of-the-box thinking has proven to be my Superpower. I examine the world through different perspectives and come out with different high-deas. From my various experiences in many different industries, I relate my way of thinking to what I have learned in the past and the special things that have stuck with me since.

The gift of this superpower is what sets KushKards apart from your average greeting card. The play on words is what makes them come alive!

What has been your greatest obstacle in this industry or with your business to date?

My greatest obstacle has been selling this new idea to stores that have never seen this type of product before. Some are resistant and others are amazed. The ones that think its a good idea and purchase promote them heavily and talk about them with customers. However, I can’t always rely on an educated and excited shop staff to sell them for me.

I’ve determined that it’s best to find ways to educate the customer without relying on the shops that carry them.

Recently, new signage has helped make KushKards sell themselves by adding a fake joint to the display sign. You cannot miss that you can add a joint and strike the bottom when the sign tells the story.

What is your advice for women in the cannabis industry?

My vision for women in the cannabis industry is that the more fierce they are, the more it will empower us all. I love the new skill sets that are being brought along from previous industries— this is what is setting us apart.

My advice for women entering the cannabis industry is to come in strong, confident and rep that inner Girl Power. It will pay off in the long run. Stay put as the industry is forever changing and choose an area of interest, but keep it challenging.

Connect with Lauren:

WEBSITE:  kushkards.com

Instagram:  @KushKards

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