Elana Frankel said:
“Talk to as many people as you can, listen to your gut/inner voice, learn, unlearn and remember that what happens to one woman matters in the larger sense.”
Describe yourself and what you do.
I curate an online marketplace for plant-based products in the health, wellness and living categories.
What is your vision for your professional cannabis endeavors?
I started Indigo and Haze three years ago, and I plan to expand the marketplace to include real-life experiences.
What is your personal cannabis origin story?
Three years ago, I fractured my skull. One second I was chatting with girlfriends; the next, I was having a CAT scan. My Traumatic Brain Injury (TBI) left me bedridden with a swollen brain and loss of senses – smell and taste. The traditional solution for TBIs, bed rest in a dark room with no stimuli, did not work for my lifestyle. I am a wife and mother who has a career as a creative director and teaches yoga.
When my husband came to me with information about research being done in Israel using CBD to treat soldiers with head injuries, I told him that I was not going to smoke pot.
I could barely string a sentence together. He explained to me that CBD is the non-psychoactive plant extract that has anti-inflammatory properties. I changed my tune.
As I began to heal and slowly return to the world, I wanted to take the knowledge that I had gained and create a place for others to learn, have access to highly curated products, and get inspired. It needed to be a place that reflected a “high thread count hippie lifestyle,” with product that has great packaging design and be carried in places that reflected a strong design aesthetic.
Thus, Indigo and Haze was born.
What is your Superpower?
What has been your greatest obstacle in this industry or with your business to date?
Always learning and un-learning.
What is your advice for women in the cannabis industry?
Talk to as many people as you can, listen to your gut/inner voice, learn, unlearn and remember that what happens to one woman matters in the larger sense.
Connect with Elana Frankel