Ellementa is a women-owned, female-focused health and wellness company that hosts Gatherings across the country. Ellementa Gatherings are in-person opportunities for women to share their stories and experiences with cannabis and CBD, learn from experts in the field, and discover products and services that can help them on their health and wellness journeys. Gatherings currently take place in 15 cities across the U.S. with plans to expand into Canada in early 2018.
Each month, local Ellementa Organizers host intimate conversations about topics ranging from cannabis and pain management to cannabis and sleep to cannabis and sex. There is a nominal admission fee for the Gatherings to offset expenses, but the company provides access to women going through chemo or experiencing financial hardship. Ellementa Organizers get a percentage of revenues generated from each event.
Ellementa was created to provide women with trusted information, supportive community, and reliable resources to understand the wellness benefits of cannabis. The company’s website, private online forums and in-person meetings serve as guides on how women can integrate cannabis legally, safely, and discreetly into their lives.
Founded By Tech Entrepreneurs
Three women from the tech industry co-founded Ellementa with the intention of being the bridge between cannabis and wellness brands and women. Web pioneer Aliza Sherman; documentary filmmaker and tech innovator Melissa Pierce; and veteran entrepreneur Ashley E. Kingsley joined forces when they realized there weren’t any resources providing relevant cannabis education specifically for women over 35.
“Women are at the epicenter of caregiving within their families and communities. Cannabis can be a crucial element of caregiving and self-care,” said Aliza Sherman, CEO of Ellementa, who in 1995 founded the first woman-owned, full-service Internet company, Cybergrrl, Inc., and the first global Internet organization for women, Webgrrls International.
Sherman cites the statistic that women make the majority of health decisions and healthcare purchases in the household.
“By educating and empowering women with better information about cannabis, everyone benefits including families and communities,” says Sherman.
According to Melissa Pierce, COO of Ellementa and former COO of Chicago fashion tech startup Everpurse, women who attend Ellementa events are diverse in age, ethnicity, and levels of experience with cannabis.
“At one event, we might have a stay-at-home mom, a cancer patient, a grandmother, a lawyer, a business owner, and a retail store clerk coming together to learn more about cannabis,” says Pierce.
Serving Both Consumers and Companies
Ellementa’s business model combines the B2C Gatherings and online educational content with B2B relationships bridging the gap between female consumers and cannabis brands that want to reach them.
“We’re working with strategic partners in and out of the cannabis industry,” says Ashley E. Kingsley, CMO of Ellementa and original founder of Daily Deals for Mom. “With the information we’re gleaning from the women in our community, these companies are able to create better products and experiences for the female consumers they want to reach but aren’t sure how.”
Joining Ellementa is free and simply involves signing up for email notifications of upcoming Gatherings. By taking a “Getting to Know You” survey, women can gain access to discounts from vendors of ancillary (non-THC) products and services. Women can also communicate in private forums online and participate in additional surveys and product (non-THC) testing to provide feedback.
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