Suzanne Shpall, Highland Pantry
Describe yourself and what you do.
A former fashionista foodie who jumped ship from a traditional career in fashion to pursue one in food, only to find that Cannabis & Wellness represented the perfect cross-section of my abilities and passions.
What inspired you to start your company and when and how did you get started?
Highland Pantry (HP) really is a labor of love by my mother and myself. At its core, its a family business with the intention of helping our patients support their wellness programs with healthy, clean medicine.
What is your vision and mission for your Canna business?
Our philosophy rests on three major pillars: responsible medicine, community enrichment, and education. We believe these are core values any Cannabusiness should embody.
My mother suffers from debilitating migraines and I from scoliosis related pain. After seeing the significant benefits that each of us was getting as a result of medicating with Cannabis, I began to realize that there was an opportunity for gourmet, healthy products in the cannabis space.
As I looked around while doing research, I noticed that the edibles space was saturate with sweets! There were so many products that contained great medicine, but all of that goodness was countered by unhealthy sugars, fats, and additives.
My mother and I started talking. We knew there was a need for something new, something healthy, something organic and sugar free. We wanted to merge our love of food with the desire to create products that are organic pantry staples any patient can enjoy while helping them build a nutritious snack or meal.
What is your Superpower?
Making epic meals from random items in my pantry
What has been your greatest obstacle in this industry or with your business to date – and how have you overcome it – or are you still working on tackling it?
One obstacle we are working to overcome is being the new gals in town. We have so much confidence in our product, so now it’s just a matter of #spreadingthelove to those who need healthy, delicious edibles to fill their daily pantry.
What is your vision for women in this industry? What would you like women to know about entering the Cannabis industry?
I am so proud to be a woman in this industry. There is a sense of comradery and collaboration that I think is unique to Cannabis. Coming from the fashion industry, where “cattiness” and “back-stabbing” are prevalent, it is an inspiration to see women not only celebrating one another’s successes but also working together and paying that success forward.
I have been fortunate to meet some truly incredible women who have lent me a generous hand and asked for nothing in return. I hope to see this industry-wide collaborative attitude grow. Together, we can truly do amazing things.