Her Canna Q&A with Natasha Irizarry

Natasha Irizarry, Co-Founder & CEO of Stashbox

My vision for women in this industry is to see us transform the minds of all around us, not just our gender. By choosing to love instead of hate, we will move mountains.

Describe yourself and what you do.
I’m a mother of 3, entrepreneur, and cannabis advocate.

What inspired you to start Stashbox and when did you dive in? What is your vision and mission for your Canna business?
The cannabis industry is out of date, especially when it comes to data and marketing. We saw an opportunity for marketing ancillary products in a smart and fun way, and we’re using our experience in the tech industry to make cannabis more approachable for consumers.

SB-Open-Box

What is the Origin Story for your Cannabis journey?
Back in 2010, I was diagnosed with Lupus. After being on a slew of prescription medicine, I changed my diet and turned to cannabis for relief in 2012. Ever since, I’ve lived a happier and healthier life.

What is your Superpower?
Empathy.

What has been your greatest obstacle to date – and how have you overcome it – or are you still working on tackling it?
My greatest obstacle isn’t a normal one…it’s very personal. Back in January my mother unexpectedly passed away as we were launching Stashbox. It’s only been a few months (20 weeks to the day), so it’s still fresh. Every day is hard.

AfterI pitched at the CanopyBoulder Demo Day I walked off stage and bawled. It was rough. But, with the help of my family, friends, and mentors…I’ve somehow found a way to keep on keeping on.

[Watch a video of Natasha at Demo Day]

Screen Shot 2016-06-05 at 1.05.45 PM

What is your vision for women in this industry? 
My vision for women in this industry is to see us transform the minds of all around us, not just our gender. By choosing to love instead of hate, we will move mountains.

What would you like women to know about entering the Cannabis industry?
For women who are entering the cannabis industry: don’t lose sight of your goal. Keep on going even when it is hard! And the most important: ask for help when you need it.

Connect with Natasha:

WEBSITE: http://www.getstashbox.com

SOCIAL MEDIA:
@natashairizarry (personal twitter)
@getstashbox (business twitter)

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